Data scalability forces companies to change the way how they manage data. This affects multiple areas: people, processes and technology.
While data management refers to a whole discipline, master data management is more specific in its scope as it focuses on transactional data—i.e. sales records. Sales data typically includes customer, seller, and product information. This type of data enables businesses to determine their most successful products and markets and their highest valued customers. Since master data is inclusive of personally identifiable information (PII), it also conforms to stricter regulations, such as GDPR.